Creating Geographic A/B Test Visualizations

Geographic A/B test visualizations help communicate test results by location, revealing regional performance differences. Well-designed maps make test data accessible and actionable.

In this guide, we'll explore how to create geographic A/B test visualizations.

Why Geographic A/B Visualization

Geographic visualization helps:

• Reveal patterns — Show regional differences
• Communicate results — Make data accessible
• Support decisions — Aid analysis
• Engage stakeholders — Visual interest
• Professional presentation — Enhance credibility

Visualization Techniques

Side-by-Side Comparison

Technique:

• A and B versions side-by-side
• Equal sizing
• Clear labels
• Direct comparison

Best for: Clear comparisons, equal emphasis

Color Coding

Color technique:

• Different colors for variants
• Regional performance
• Clear distinctions
• Professional appearance

Best for: Performance comparison, regional analysis

Performance Overlay

Overlay technique:

• Performance indicators
• Visual metrics
• Clear representation
• Effective communication

Best for: Detailed analysis, comprehensive visualization

Design Best Practices

Clarity

Clarity:

• Readable data
• Clear differences
• Professional appearance
• Effective communication

Accuracy

Accuracy:

• Verified data
• Reliable sources
• Appropriate representation
• Current information

Tools and Resources

• World in Dots — Generate A/B test maps
• Analytics tools — Test data
• Design software — Customization
• Visualization tools — Comparison creation

Final Thoughts

Geographic A/B test visualizations make test results accessible and actionable. Proper design and data mapping create maps that effectively communicate test findings.

Ready to visualize tests? Generate your maps and communicate A/B test results geographically today.